Use subdomains with Domain Forwarding to point subdomains to pages of your website. Using a subdomain makes the address easier to remember. For example, if the address for your EasyStoreMaker store is http://yourdomain.com/cgi-bin/online/store.php, you can point the subdomain store.yourdomain.com to make it easier for your visitors to remember.
Subdomain Forwarding Screenshot

See Subdomain Forwarding in action by clicking the links below:
http://support.domainforwarding.com/
URLKeeperURLKeeper keeps the subdomain visible in the browser address bar at all times, instead of the actual address. In the example above, with URLKeeper enabled visitors will always see "store.yourdomain.com" in the address bar, instead of "http://yourdomain.com/cgi-bin/online/store.php". Without URLKeeper enabled, once they go to store.yourdomain.com the address bar will change to the actual address.
See Domain Forwarding and URLKeeper in action! Click the links below: